Why is JUVENTUS FC stock price going up?
Bulls say
Revenue rebound and elevated scale
The strong 2025 revenue rebound and elevated 2026 level show that Juventus can expand its top line when sporting results and commercial activity support the business. This provides a larger base for media, sponsorship, matchday, and merchandising monetization over the coming periods.
Improved operating cash flow
The shift to positive operating cash flow in two consecutive periods is a meaningful improvement in the club’s ability to convert operations into liquidity. If sustained, it can support routine obligations and reduce reliance on external funding, even though leverage remains substantial.
Positive EBITDA in most years
Positive EBITDA in most reported years indicates that the core operating platform can generate earnings before financing, tax, depreciation, and amortization effects. That operating capacity offers a foundation for recovery, although the club still needs stronger gross and net profitability to make it durable.

